Cluster Analysis / Prospect Modeling
Our more advanced methods further improve your prospecting results. These tools once again leverage your customer data ... performing a mathematical evaluation of the characteristics of your customer database.
ICS Analytics offers advanced custom modeling tools that can help you optimize your prospect selection.
Our IBM SPSS Neural Networks modeling tools provide deep-dive, non-linear data modeling procedures that enable you to discover more complex relationships in your data.
The result: Deeper insight and better decision-making.