Customer Profiling


A great way to “Market Smart” is to invest in deeper customer insight. This is very inexpensive (as little as $1,000) and can dramatically improve your targeted marketing.

ICS can help you gain insight from your customer data ... helping you target your marketing more effectively. Many clients think they know their customer base but are really off the mark.

The profiling process involves appending demographic and lifestyle attributes to your customer base. Through the use of our analysis tools, we can help you better understand age, income, marital status, presence of children, geographic, lifestyle and other variables that will allow you to refine your prospecting efforts.