Analytics Case Studies


Auto-Owners Insurance Prospecting (Insurance)
Auto-Owners reduced its rates and expressed an interest in attracting new affluent mature customers...Complete Article

Posted On: 12/16/2007 2:33:31 PM


B2C Medical Products Prospecting System (Healthcare)
A Michigan-based medical products company that sells to consumers through 19 retail stores realized its prospecting efforts had become stale – to the point where the ROI was upside down...Complete Article

Posted On: 11/26/2007 10:23:54 AM


Chrysler BusinessLink - Data Warehouse and Analytics (Automotive)
Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article

Posted On: 2/16/2011 2:28:43 PM


Dodge BusinessLink B2B prospecting (Automotive)
Chrysler Corporation was looking for ways to improve their prospecting capabilities to the commercial segment of their business...Complete Article

Posted On: 12/16/2007 2:03:22 PM


DTE Energy – Home Protection Plus Digital Lead Generation (Utilities)
Increase awareness of Home Protection Plus’s and Appliance Repair Programs..Complete Article

Posted On: 10/8/2009 3:05:32 PM


Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive)
Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article

Posted On: 6/3/2009 1:29:04 PM


ICS Achieves a 41% Sales Improvement on Franchise Prospect Data (NoneOther)
ICS achieved a 41% sales improvement on client's prospect data via a demographic enhancements and geo targeting..Complete Article

Posted On: 7/10/2013 1:30:09 PM


ICS Analytics Identifies Best Prospects for the Fiat 500 (Automotive)
By applying Advanced Analytics to Fiat's handraisers, ICS created a customized model that could identify best prospects for the Fiat 500...Complete Article

Posted On: 9/14/2011 2:32:29 PM


ICS Helps Company Launch Integrated Marketing (Email, Postal) and Conduct Sales Match (NoneOther)
A company had been collecting emails for over four years, but had not been successful in leveraging this data for ongoing marketing efforts...Complete Article

Posted On: 10/22/2013 11:41:04 AM


ICS Hones Advanced Targeting & Saves over $100,000 in Postage for Utility Company (Utilities)
ICS achieved a major postage cost reduction while improving prospect targeting for a utility client’s large scale direct marketing program...Complete Article

Posted On: 10/4/2013 1:30:01 PM


ICS Pinpoints Geo Targets, Increases Sales for National Retail Chain (NoneOther)
ICS used zip code and carrier route analysis to determine geographic areas that yielded the most sales after receiving a direct marketing offer...Complete Article

Posted On: 10/22/2013 11:54:50 AM


ICS's Marketing Technologies streamlines a complex B2B incentive program (NoneOther)
ICS’s Marketing Technologies used its online registration portal and advanced data management services to streamline a complex, B2B incentive program for SalonCentric...Complete Article

Posted On: 10/22/2013 11:48:46 AM


La-Z-Boy Marketing Data Warehouse (NoneOther)
La-Z-Boy needed help in managing lead and customer data for their 100+ stores. ICS centralized all lead and customer data for greater customer insight and more impactful marketing...Complete Article

Posted On: 3/27/2012 10:33:26 AM


Luxury Sedan Audience Acquisition Strategy - Custom Models and Integrated Marketing Results (Automotive)
ICS finds prospects with a high propensity to purchase and uses/tests multi-channel communications to invite these prospects to events in targeted markets...Complete Article

Posted On: 1/30/2013 9:43:02 AM


MCare Healthcare Customer Survey (Healthcare)
MCare was looking to gather additional customer information in order to provide preventative healthcare services to its customer base...Complete Article

Posted On: 11/30/2007 10:36:14 AM


Medical Professional Perfomance Systems – Web-based Peer Assessments (Healthcare)
Medical Professional Performance Systems (MPPS) wanted to create a unique Web-based tool to help hospitals provide accurate and effective evaluation and development of resident physicians...Complete Article

Posted On: 4/22/2010 9:05:08 AM


Michcon Gas Prospecting Analytics (Utilities)
The primary objective of the project was to identify prospects whose home resides on, near or adjacent to a MichCon gas line but whose home is not connected to the line...Complete Article

Posted On: 11/30/2007 10:45:22 AM


Michigan State University and Search Engine Optimization (Education)
ICS and Netvantage Marketing engaged with MSU's School of Labor and Industrial Relations (LIR) on a consulting project with the goal of gaining better visibility for LIR on search engines...Complete Article

Posted On: 6/3/2009 2:02:02 PM


Michigan/ Texas Town Safety Dynamic Portal (NoneOther)
The states of Michigan and Texas were looking to find a way to leverage the traffic violation data state wide to help local communities better understand their local safety issues...Complete Article

Posted On: 11/26/2007 11:50:44 AM


National Retail Chain - Marketing Data Warehouse (NoneOther)
ICS’s marketing data warehouse gives a national retail chain client a better understanding of their customers which results in better targeted marketing...Complete Article

Posted On: 1/30/2013 9:45:46 AM


Obtaining Grant Funding with Supporting Survey Data (Education)
ICS helped this college with a complex data collection and tabulation project to support continued grant funding...Complete Article

Posted On: 4/9/2012 8:38:46 AM


Talk America B2C Customer Profile (Telecommunications)
Talk America was challenged with better understanding the different buyers of their different B2C product mix (Phone Land Line, Internet dial up and DSL Service)...Complete Article

Posted On: 11/30/2007 10:54:44 AM


The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit)
As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article

Posted On: 4/22/2010 8:59:55 AM


Two Men and a Truck Customer Satisfaction System (NoneOther)
Two Men and a Truck was looking for a customer satisfaction process to help guide its 195 moving franchises worldwide...Complete Article

Posted On: 12/16/2007 2:31:20 PM


University Improves Student Prospecting with Analytics (Education)
ICS recommended analyzing current student population to better understand the demographic makeup of students and what geographic areas were most productive from a recruitment standpoint...Complete Article

Posted On: 4/9/2012 8:35:14 AM


Utility Data Warehouse Data Management Case Study (Utilities)
Utility Data Warehouse Data Management Case Study..Complete Article

Posted On: 2/2/2010 4:42:15 PM