Automotive Case Studies


2010 Hyundai Genesis Coupe Launch Events (Automotive)
Increase awareness and positive consideration of the all-new Genesis Coupe..Complete Article

Posted On: 10/8/2009 2:45:36 PM


Autobytel Email Marketing Case Study (Automotive)
Autobytel helps to build traffic at Ride and Drive Events..Complete Article

Posted On: 11/30/2007 11:06:35 AM


Autobytel Email New Vehicle Launch (Automotive)
OEM utilizes Autobytel Email to promote the launch of a new Sedan..Complete Article

Posted On: 11/30/2007 11:04:02 AM


Autobytel Increases SUV Sales (Automotive)
OEM utilizes email campaign to promote an SUV that had slow sales..Complete Article

Posted On: 11/30/2007 11:00:12 AM


Autobytel ShareBuilder Campaign with 900%+ ROI (Automotive)
Auto Manufacturer utilizes Autobytel ShareBuilder Campaign to generate impressive sales..Complete Article

Posted On: 11/30/2007 11:02:11 AM


Automotive Data Hygiene Test Initiative (Automotive)
ICS tested new Delivery Point Validation data hygiene tools to improve the mailing deliverability...Complete Article

Posted On: 12/16/2007 5:29:22 PM


Automotive OEM Dynamic Messaging Case Study (Automotive)
Get the most email marketing ROI by integrating dynamic messages into your consumer communications. Have one-to-one conversations, deliver the most relevant message to your best prospects/customers...Complete Article

Posted On: 5/12/2010 11:00:44 AM


Chrysler BusinessLink - Data Warehouse and Analytics (Automotive)
Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article

Posted On: 2/16/2011 2:28:43 PM


Chrysler Owner Events (Automotive)
An offer for free Pocahontas Movie tickets was sent to over 600,000 Chrysler-Plymouth mini-van owners...Complete Article

Posted On: 12/16/2007 2:37:58 PM


Dodge BusinessLink B2B prospecting (Automotive)
Chrysler Corporation was looking for ways to improve their prospecting capabilities to the commercial segment of their business...Complete Article

Posted On: 12/16/2007 2:03:22 PM


Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive)
Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article

Posted On: 6/3/2009 1:29:04 PM


Full Line Sales Event (Automotive)
This client utilized Autobytel's In-Market Shoppers to target via Email and Direct...Complete Article

Posted On: 11/30/2007 11:33:12 AM


Hyundai Genesis Event Marketing Case Study (Automotive)
Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article

Posted On: 10/21/2008 10:37:22 PM


Hyundai Ride and Drive Enrollment System (Automotive)
ICS's Marketsmart Enrollment Portal plays a key role in Hyundai's Ride and Drive Events...Complete Article

Posted On: 11/30/2007 11:40:25 AM


ICS Analytics Identifies Best Prospects for the Fiat 500 (Automotive)
By applying Advanced Analytics to Fiat's handraisers, ICS created a customized model that could identify best prospects for the Fiat 500...Complete Article

Posted On: 9/14/2011 2:32:29 PM


Kia Motors’ Borrego Luxury SUV Product Launch (Automotive)
Kia Motor’s west coast marketing agency, Meredith, needed a unique system to support the Borrego Luxury SUV product launch. Meredith needed a system that could create a personalized and downloadable..Complete Article

Posted On: 2/25/2009 10:51:21 AM


Luxury Sedan Audience Acquisition Strategy - Custom Models and Integrated Marketing Results (Automotive)
ICS finds prospects with a high propensity to purchase and uses/tests multi-channel communications to invite these prospects to events in targeted markets...Complete Article

Posted On: 1/30/2013 9:43:02 AM


Luxury Vehicle Product Launch - Strategic Email Marketing Series (Automotive)
ICS helped this luxury vehicle manufacturer try a new approach to email marketing to generate buzz for the upcoming launch and grow attendance at ride and drive events...Complete Article

Posted On: 5/31/2012 8:13:51 AM


Saturn Test Drive Incentive Fulfillment (Automotive)
Saturn was looking for a way to centrally manage the various test drive campaigns that were active on an ongoing basis across the U.S...Complete Article

Posted On: 12/16/2007 3:03:25 PM


Toyota Service Reminder Production (Automotive)
Toyota was looking to cost efficiently communicate dealer-specific service offers to their current owners...Complete Article

Posted On: 12/16/2007 4:17:25 PM


Volvo B2B Prospecting System (Automotive)
ICS developed a B2B Prospecting System for Volvo Dealers..Complete Article

Posted On: 12/16/2007 2:39:47 PM