Case Studies By Industry


2010 Hyundai Genesis Coupe Launch Events (Automotive)
Increase awareness and positive consideration of the all-new Genesis Coupe..Complete Article

Posted On: 10/8/2009 2:45:36 PM


AAA Insurance Content Management System (Insurance)
MarketSmart, Production Services: Insurance..Complete Article

Posted On: 12/16/2007 9:17:06 PM


AAA Life Lead Management System (Insurance)
ICS’s MarketSmart Platform provides AAA Life with an effective way to localize their weekly Life Insurance prospecting efforts while managing the leads on the back end...Complete Article

Posted On: 12/16/2007 9:22:56 PM


ACN CRM System (Telecommunications)
ACN is the ultimate in print-on-demand content management. The challenge for this Telecom provider is that their products, pricing, features and legal disclaimers vary by state...Complete Article

Posted On: 12/16/2007 4:46:35 PM


Albion College Utilizes ICS for its Annual Tax Receipt Mailing (Education)
ICS used its data processing and management expertise to create a master print record for each donor based on a unique donor identification number. Each master print record contained…..Complete Article

Posted On: 4/9/2012 8:29:12 AM


American Cancer Society Donor Response System (Non-Profit)
For the American Cancer Society, ICS is responsible for donor communications after a donor phone solicitation...Complete Article

Posted On: 12/18/2007 9:55:41 PM


American Crew Sales Incentive Program Case Study (NoneOther)
American Crew Sales Incentive Program Case Study..Complete Article

Posted On: 2/2/2010 4:44:32 PM


American Physicians Assurance Data Management System (Healthcare)
American Physicians Assurance needed an efficient Data Management tool to keep their multi-sourced data updated and conduct targeted mailings and communications...Complete Article

Posted On: 3/15/2011 1:42:13 PM


Amica Insurance Lead Communication TDM (Insurance)
Amica Insurance is able to communicate quickly and effectively with leads by using ICS's technology expertise and production capabilities...Complete Article

Posted On: 2/10/2011 11:19:39 AM


Auto-Owners Insurance Prospecting (Insurance)
Auto-Owners reduced its rates and expressed an interest in attracting new affluent mature customers...Complete Article

Posted On: 12/16/2007 2:33:31 PM


Autobytel Email Marketing Case Study (Automotive)
Autobytel helps to build traffic at Ride and Drive Events..Complete Article

Posted On: 11/30/2007 11:06:35 AM


Autobytel Email New Vehicle Launch (Automotive)
OEM utilizes Autobytel Email to promote the launch of a new Sedan..Complete Article

Posted On: 11/30/2007 11:04:02 AM


Autobytel Increases SUV Sales (Automotive)
OEM utilizes email campaign to promote an SUV that had slow sales..Complete Article

Posted On: 11/30/2007 11:00:12 AM


Autobytel ShareBuilder Campaign with 900%+ ROI (Automotive)
Auto Manufacturer utilizes Autobytel ShareBuilder Campaign to generate impressive sales..Complete Article

Posted On: 11/30/2007 11:02:11 AM


Automotive Data Hygiene Test Initiative (Automotive)
ICS tested new Delivery Point Validation data hygiene tools to improve the mailing deliverability...Complete Article

Posted On: 12/16/2007 5:29:22 PM


Automotive OEM Dynamic Messaging Case Study (Automotive)
Get the most email marketing ROI by integrating dynamic messages into your consumer communications. Have one-to-one conversations, deliver the most relevant message to your best prospects/customers...Complete Article

Posted On: 5/12/2010 11:00:44 AM


B2B Wholesale Retail (NoneOther)
GM Graphics wants to grow email lists..Complete Article

Posted On: 4/22/2008 12:58:46 PM


B2C Medical Products Prospecting System (Healthcare)
A Michigan-based medical products company that sells to consumers through 19 retail stores realized its prospecting efforts had become stale – to the point where the ROI was upside down...Complete Article

Posted On: 11/26/2007 10:23:54 AM


Cengage Learning Successfully Integrates Email Marketing into a Direct Mail Renewal Process (Education)
ICS engaged with Cengage Learning to integrate email marketing into their monthly renewal and billing process...Complete Article

Posted On: 9/7/2010 10:30:23 AM


Chrysler BusinessLink - Data Warehouse and Analytics (Automotive)
Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article

Posted On: 2/16/2011 2:28:43 PM


Chrysler Owner Events (Automotive)
An offer for free Pocahontas Movie tickets was sent to over 600,000 Chrysler-Plymouth mini-van owners...Complete Article

Posted On: 12/16/2007 2:37:58 PM


Continental Airlines Customer Care System (NoneOther)
For this major airline, we manage their process for responding to customers that had a recent travel problem (i.e. lost luggage, travel delays, etc.). ..Complete Article

Posted On: 12/16/2007 5:17:33 PM


Davita Order Fullfillment (Healthcare)
Davita Village Health enlisted ICS to tackle a complex fulfillment program. ICS expanded its MarketSmart fulfillment portal capabilities as part of the Davita project...Complete Article

Posted On: 7/31/2008 8:24:43 AM


Davita Village Health (Healthcare)
Davita's integrated marketing program..Complete Article

Posted On: 4/22/2008 12:44:54 PM


Detroit Institute of Art List Strategy & Data Cleansing (Non-Profit)
List Strategy and Data Cleansing: DIA..Complete Article

Posted On: 3/11/2008 2:54:14 PM


Dodge BusinessLink B2B prospecting (Automotive)
Chrysler Corporation was looking for ways to improve their prospecting capabilities to the commercial segment of their business...Complete Article

Posted On: 12/16/2007 2:03:22 PM


DTE Energy – Home Protection Plus Digital Lead Generation (Utilities)
Increase awareness of Home Protection Plus’s and Appliance Repair Programs..Complete Article

Posted On: 10/8/2009 3:05:32 PM


Financial Services Client's e-Preference Centers (Banking)
ICS supported the client’s e-Preference Centers with the MarketSmart Data Warehouse System. The system collects subscriber information, preferences and updates the distribution lists..Complete Article

Posted On: 5/31/2012 8:12:16 AM


Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive)
Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article

Posted On: 6/3/2009 1:29:04 PM


Full Line Sales Event (Automotive)
This client utilized Autobytel's In-Market Shoppers to target via Email and Direct...Complete Article

Posted On: 11/30/2007 11:33:12 AM


Geographic Targeting in Email Marketing for Education Sector (Education)
ICS developed an email marketing strategy targeting student recruits within a geographic area...Complete Article

Posted On: 4/9/2012 8:33:41 AM


Hospitality Customer Satisfaction Reporting (NoneOther)
A market research company that specializes in customer satisfaction needed a practical method for generating monthly reports, enabling them to offer more and better services to their customers in the..Complete Article

Posted On: 12/16/2007 1:53:47 PM


How ICS Marketing Services Grows Business in the Education Sector (Education)
ICS helps education marketers recruit students & reduce admin cost & complexity in event management, registration & alumni relations...Complete Article

Posted On: 5/31/2012 8:15:52 AM


Hyundai Genesis Event Marketing Case Study (Automotive)
Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article

Posted On: 10/21/2008 10:37:22 PM


Hyundai Ride and Drive Enrollment System (Automotive)
ICS's Marketsmart Enrollment Portal plays a key role in Hyundai's Ride and Drive Events...Complete Article

Posted On: 11/30/2007 11:40:25 AM


ICS Achieves a 41% Sales Improvement on Franchise Prospect Data (NoneOther)
ICS achieved a 41% sales improvement on client's prospect data via a demographic enhancements and geo targeting..Complete Article

Posted On: 7/10/2013 1:30:09 PM


ICS Analytics Identifies Best Prospects for the Fiat 500 (Automotive)
By applying Advanced Analytics to Fiat's handraisers, ICS created a customized model that could identify best prospects for the Fiat 500...Complete Article

Posted On: 9/14/2011 2:32:29 PM


ICS Helps Company Launch Integrated Marketing (Email, Postal) and Conduct Sales Match (NoneOther)
A company had been collecting emails for over four years, but had not been successful in leveraging this data for ongoing marketing efforts...Complete Article

Posted On: 10/22/2013 11:41:04 AM


ICS helps MSU reengineer its Direct Marketing Efforts (Education)
MSU was experiencing a high rate of undeliverable returned mail; as high as 10% for some mailings...Complete Article

Posted On: 12/16/2007 2:36:29 PM


ICS Hones Advanced Targeting & Saves over $100,000 in Postage for Utility Company (Utilities)
ICS achieved a major postage cost reduction while improving prospect targeting for a utility client’s large scale direct marketing program...Complete Article

Posted On: 10/4/2013 1:30:01 PM


ICS Pinpoints Geo Targets, Increases Sales for National Retail Chain (NoneOther)
ICS used zip code and carrier route analysis to determine geographic areas that yielded the most sales after receiving a direct marketing offer...Complete Article

Posted On: 10/22/2013 11:54:50 AM


ICS's Marketing Technologies streamlines a complex B2B incentive program (NoneOther)
ICS’s Marketing Technologies used its online registration portal and advanced data management services to streamline a complex, B2B incentive program for SalonCentric...Complete Article

Posted On: 10/22/2013 11:48:46 AM


Insurance Mobile Home Database (Insurance)
For years, Foremost has been purchasing mobile home registration data from various states around the country...Complete Article

Posted On: 12/16/2007 1:34:54 PM


Internet Service Provider Intelligent Billing (Telecommunications)
Production Services: Internet..Complete Article

Posted On: 12/16/2007 3:49:51 PM


Johnson & Johnson Serenity Products fulfillment (NoneOther)
The Johnson & Johnson Serenity® data file consisted of 5.7 million records...Complete Article

Posted On: 12/16/2007 2:41:12 PM


Kelly Services Campaign Management system (NoneOther)
ICS has a number of active campaign management portals supporting Kelly Services. Branch Managers from around the US access this secure Web portal to drive their prospecting efforts each month...Complete Article

Posted On: 12/16/2007 9:35:55 PM


Kia Motors’ Borrego Luxury SUV Product Launch (Automotive)
Kia Motor’s west coast marketing agency, Meredith, needed a unique system to support the Borrego Luxury SUV product launch. Meredith needed a system that could create a personalized and downloadable..Complete Article

Posted On: 2/25/2009 10:51:21 AM


La-Z-Boy Marketing Data Warehouse (NoneOther)
La-Z-Boy needed help in managing lead and customer data for their 100+ stores. ICS centralized all lead and customer data for greater customer insight and more impactful marketing...Complete Article

Posted On: 3/27/2012 10:33:26 AM


Lansing Community College (Education)
Increase awareness of Lansing Community College's online Criminal Justice and Information Technology Programs..Complete Article

Posted On: 10/8/2009 3:15:48 PM


Luxury Sedan Audience Acquisition Strategy - Custom Models and Integrated Marketing Results (Automotive)
ICS finds prospects with a high propensity to purchase and uses/tests multi-channel communications to invite these prospects to events in targeted markets...Complete Article

Posted On: 1/30/2013 9:43:02 AM


Luxury Vehicle Product Launch - Strategic Email Marketing Series (Automotive)
ICS helped this luxury vehicle manufacturer try a new approach to email marketing to generate buzz for the upcoming launch and grow attendance at ride and drive events...Complete Article

Posted On: 5/31/2012 8:13:51 AM


MCare Healthcare Customer Survey (Healthcare)
MCare was looking to gather additional customer information in order to provide preventative healthcare services to its customer base...Complete Article

Posted On: 11/30/2007 10:36:14 AM


Medical Professional Perfomance Systems – Web-based Peer Assessments (Healthcare)
Medical Professional Performance Systems (MPPS) wanted to create a unique Web-based tool to help hospitals provide accurate and effective evaluation and development of resident physicians...Complete Article

Posted On: 4/22/2010 9:05:08 AM


Michcon Gas Prospecting Analytics (Utilities)
The primary objective of the project was to identify prospects whose home resides on, near or adjacent to a MichCon gas line but whose home is not connected to the line...Complete Article

Posted On: 11/30/2007 10:45:22 AM


Michigan Restaurant Association ICS Case Study (NoneOther)
ICS employed its MarketSmart enrollment tool and digital services to provide the Michigan Restaurant Association with a customized, flexible solution at significant savings...Complete Article

Posted On: 10/21/2008 11:10:27 PM


Michigan State University and Search Engine Optimization (Education)
ICS and Netvantage Marketing engaged with MSU's School of Labor and Industrial Relations (LIR) on a consulting project with the goal of gaining better visibility for LIR on search engines...Complete Article

Posted On: 6/3/2009 2:02:02 PM


Michigan/ Texas Town Safety Dynamic Portal (NoneOther)
The states of Michigan and Texas were looking to find a way to leverage the traffic violation data state wide to help local communities better understand their local safety issues...Complete Article

Posted On: 11/26/2007 11:50:44 AM


Military Chaplain Recruitment (NoneOther)
A division of the military has a lot of need to track qualified Chaplains. They need Chaplains of certain age criteria and of certain denominations...Complete Article

Posted On: 12/16/2007 1:50:52 PM


MSU Grandparent's University Event Management System (Education)
ICS created a Grandparents University Event Management System by using its MarketSmart technology platform for custom, secure, web portals. ICS’s system streamlined the registration process…..Complete Article

Posted On: 4/9/2012 8:36:47 AM


MSU Labor Registration Web Portal Case Study (Education)
MSU Labor Registration Web Portal Case Study..Complete Article

Posted On: 2/2/2010 4:40:00 PM


National Franchise Clients Boosts Conversion Rates with ICS’s Email Marketing Automation (NoneOther)
ICS helps a national franchise build a streamlined, simple approach to its complex prospect and customer communications – and create an automated email program...Complete Article

Posted On: 3/13/2014 8:56:42 AM


National Retail Chain - Marketing Data Warehouse (NoneOther)
ICS’s marketing data warehouse gives a national retail chain client a better understanding of their customers which results in better targeted marketing...Complete Article

Posted On: 1/30/2013 9:45:46 AM


Obtaining Grant Funding with Supporting Survey Data (Education)
ICS helped this college with a complex data collection and tabulation project to support continued grant funding...Complete Article

Posted On: 4/9/2012 8:38:46 AM


Real Estate Prospecting System (NoneOther)
Tracking real estate leads and coordinating information for people relocating across the country can be an enormous task for any company...Complete Article

Posted On: 12/16/2007 2:44:36 PM


Saturn Test Drive Incentive Fulfillment (Automotive)
Saturn was looking for a way to centrally manage the various test drive campaigns that were active on an ongoing basis across the U.S...Complete Article

Posted On: 12/16/2007 3:03:25 PM


Tackling Complex Communications & Growing Data Needs with Fewer Resources (Education)
ICS developed a custom list management system for this university’s marketing department. Hands-on management ensured that 14 different marketing messages make it to their intended audience...Complete Article

Posted On: 4/9/2012 8:40:39 AM


Talk America B2C Customer Profile (Telecommunications)
Talk America was challenged with better understanding the different buyers of their different B2C product mix (Phone Land Line, Internet dial up and DSL Service)...Complete Article

Posted On: 11/30/2007 10:54:44 AM


TechSmith Software Web-based Fulfillment (NoneOther)
TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use...Complete Article

Posted On: 12/16/2007 3:39:57 PM


The Hartford – E-Mail Marketing Campaigns for Auto Insurance Offers (Insurance)
Help insurance giant The Hartford to expand their reach into new markets for their auto insurance products...Complete Article

Posted On: 10/8/2009 2:49:28 PM


The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit)
As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article

Posted On: 4/22/2010 8:59:55 AM


Toyota Service Reminder Production (Automotive)
Toyota was looking to cost efficiently communicate dealer-specific service offers to their current owners...Complete Article

Posted On: 12/16/2007 4:17:25 PM


Triggered Email Marketing Program for Kaiser Permanente (Healthcare)
ICS's Email Marketing services provided quality execution of a multi-week triggered email program to build awareness of business healthcare benefits...Complete Article

Posted On: 9/14/2011 2:37:11 PM


Two Men And A Truck – Customer Satisfaction Survey Process and TruckStop Portal (NoneOther)
As Two Men And A Truck expanded, they outgrew some of their processes. Maintaining their customer satisfaction ranking was critical. Processing of customer surveys was one of the key services.....Complete Article

Posted On: 6/3/2009 1:33:53 PM


Two Men and a Truck Customer Satisfaction System (NoneOther)
Two Men and a Truck was looking for a customer satisfaction process to help guide its 195 moving franchises worldwide...Complete Article

Posted On: 12/16/2007 2:31:20 PM


Two Men and a Truck Utilize Triggered Email for Lead Management and Conversion (NoneOther)
Two Men and a Truck Utilize Triggered Email for Lead Management and Conversion..Complete Article

Posted On: 9/8/2010 8:28:39 AM


Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education)
ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article

Posted On: 4/9/2012 8:31:58 AM


University Improves Student Prospecting with Analytics (Education)
ICS recommended analyzing current student population to better understand the demographic makeup of students and what geographic areas were most productive from a recruitment standpoint...Complete Article

Posted On: 4/9/2012 8:35:14 AM


Utility Billing System (Utilities)
ICS has a multi-year relationship with a major mid-Michigan utility. There were several areas that made this project a challenge...Complete Article

Posted On: 12/16/2007 4:07:35 PM


Utility Data Warehouse Data Management Case Study (Utilities)
Utility Data Warehouse Data Management Case Study..Complete Article

Posted On: 2/2/2010 4:42:15 PM


Volvo B2B Prospecting System (Automotive)
ICS developed a B2B Prospecting System for Volvo Dealers..Complete Article

Posted On: 12/16/2007 2:39:47 PM


Wharton Center for Performing Arts Utilizes Digital Marketing to Increase Attendance (NoneOther)
ICS and Netvantage Marketing engaged with Wharton Center for Performing Arts to utilze digital marketing to meet and create demand for attendance at performances...Complete Article

Posted On: 8/3/2010 11:20:20 AM