Data Cleansing Case Studies


American Physicians Assurance Data Management System (Healthcare)
American Physicians Assurance needed an efficient Data Management tool to keep their multi-sourced data updated and conduct targeted mailings and communications...Complete Article

Posted On: 3/15/2011 1:42:13 PM


Automotive Data Hygiene Test Initiative (Automotive)
ICS tested new Delivery Point Validation data hygiene tools to improve the mailing deliverability...Complete Article

Posted On: 12/16/2007 5:29:22 PM


B2B Wholesale Retail (NoneOther)
GM Graphics wants to grow email lists..Complete Article

Posted On: 4/22/2008 12:58:46 PM


Chrysler BusinessLink - Data Warehouse and Analytics (Automotive)
Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article

Posted On: 2/16/2011 2:28:43 PM


Chrysler Owner Events (Automotive)
An offer for free Pocahontas Movie tickets was sent to over 600,000 Chrysler-Plymouth mini-van owners...Complete Article

Posted On: 12/16/2007 2:37:58 PM


Detroit Institute of Art List Strategy & Data Cleansing (Non-Profit)
List Strategy and Data Cleansing: DIA..Complete Article

Posted On: 3/11/2008 2:54:14 PM


Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive)
Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article

Posted On: 6/3/2009 1:29:04 PM


ICS Helps Company Launch Integrated Marketing (Email, Postal) and Conduct Sales Match (NoneOther)
A company had been collecting emails for over four years, but had not been successful in leveraging this data for ongoing marketing efforts...Complete Article

Posted On: 10/22/2013 11:41:04 AM


ICS helps MSU reengineer its Direct Marketing Efforts (Education)
MSU was experiencing a high rate of undeliverable returned mail; as high as 10% for some mailings...Complete Article

Posted On: 12/16/2007 2:36:29 PM


Insurance Mobile Home Database (Insurance)
For years, Foremost has been purchasing mobile home registration data from various states around the country...Complete Article

Posted On: 12/16/2007 1:34:54 PM


Johnson & Johnson Serenity Products fulfillment (NoneOther)
The Johnson & Johnson Serenity® data file consisted of 5.7 million records...Complete Article

Posted On: 12/16/2007 2:41:12 PM


Military Chaplain Recruitment (NoneOther)
A division of the military has a lot of need to track qualified Chaplains. They need Chaplains of certain age criteria and of certain denominations...Complete Article

Posted On: 12/16/2007 1:50:52 PM


National Franchise Clients Boosts Conversion Rates with ICS’s Email Marketing Automation (NoneOther)
ICS helps a national franchise build a streamlined, simple approach to its complex prospect and customer communications – and create an automated email program...Complete Article

Posted On: 3/13/2014 8:56:42 AM


The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit)
As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article

Posted On: 4/22/2010 8:59:55 AM


Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education)
ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article

Posted On: 4/9/2012 8:31:58 AM


Volvo B2B Prospecting System (Automotive)
ICS developed a B2B Prospecting System for Volvo Dealers..Complete Article

Posted On: 12/16/2007 2:39:47 PM