Education Case Studies


Albion College Utilizes ICS for its Annual Tax Receipt Mailing (Education)
ICS used its data processing and management expertise to create a master print record for each donor based on a unique donor identification number. Each master print record contained…..Complete Article

Posted On: 4/9/2012 8:29:12 AM


Cengage Learning Successfully Integrates Email Marketing into a Direct Mail Renewal Process (Education)
ICS engaged with Cengage Learning to integrate email marketing into their monthly renewal and billing process...Complete Article

Posted On: 9/7/2010 10:30:23 AM


Geographic Targeting in Email Marketing for Education Sector (Education)
ICS developed an email marketing strategy targeting student recruits within a geographic area...Complete Article

Posted On: 4/9/2012 8:33:41 AM


How ICS Marketing Services Grows Business in the Education Sector (Education)
ICS helps education marketers recruit students & reduce admin cost & complexity in event management, registration & alumni relations...Complete Article

Posted On: 5/31/2012 8:15:52 AM


ICS helps MSU reengineer its Direct Marketing Efforts (Education)
MSU was experiencing a high rate of undeliverable returned mail; as high as 10% for some mailings...Complete Article

Posted On: 12/16/2007 2:36:29 PM


Lansing Community College (Education)
Increase awareness of Lansing Community College's online Criminal Justice and Information Technology Programs..Complete Article

Posted On: 10/8/2009 3:15:48 PM


Michigan State University and Search Engine Optimization (Education)
ICS and Netvantage Marketing engaged with MSU's School of Labor and Industrial Relations (LIR) on a consulting project with the goal of gaining better visibility for LIR on search engines...Complete Article

Posted On: 6/3/2009 2:02:02 PM


MSU Grandparent's University Event Management System (Education)
ICS created a Grandparents University Event Management System by using its MarketSmart technology platform for custom, secure, web portals. ICS’s system streamlined the registration process…..Complete Article

Posted On: 4/9/2012 8:36:47 AM


MSU Labor Registration Web Portal Case Study (Education)
MSU Labor Registration Web Portal Case Study..Complete Article

Posted On: 2/2/2010 4:40:00 PM


Obtaining Grant Funding with Supporting Survey Data (Education)
ICS helped this college with a complex data collection and tabulation project to support continued grant funding...Complete Article

Posted On: 4/9/2012 8:38:46 AM


Tackling Complex Communications & Growing Data Needs with Fewer Resources (Education)
ICS developed a custom list management system for this university’s marketing department. Hands-on management ensured that 14 different marketing messages make it to their intended audience...Complete Article

Posted On: 4/9/2012 8:40:39 AM


Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education)
ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article

Posted On: 4/9/2012 8:31:58 AM


University Improves Student Prospecting with Analytics (Education)
ICS recommended analyzing current student population to better understand the demographic makeup of students and what geographic areas were most productive from a recruitment standpoint...Complete Article

Posted On: 4/9/2012 8:35:14 AM