Email Marketing Case Studies


Albion College Utilizes ICS for its Annual Tax Receipt Mailing (Education)
ICS used its data processing and management expertise to create a master print record for each donor based on a unique donor identification number. Each master print record contained…..Complete Article

Posted On: 4/9/2012 8:29:12 AM


Autobytel Email Marketing Case Study (Automotive)
Autobytel helps to build traffic at Ride and Drive Events..Complete Article

Posted On: 11/30/2007 11:06:35 AM


Autobytel Email New Vehicle Launch (Automotive)
OEM utilizes Autobytel Email to promote the launch of a new Sedan..Complete Article

Posted On: 11/30/2007 11:04:02 AM


Autobytel Increases SUV Sales (Automotive)
OEM utilizes email campaign to promote an SUV that had slow sales..Complete Article

Posted On: 11/30/2007 11:00:12 AM


Autobytel ShareBuilder Campaign with 900%+ ROI (Automotive)
Auto Manufacturer utilizes Autobytel ShareBuilder Campaign to generate impressive sales..Complete Article

Posted On: 11/30/2007 11:02:11 AM


Automotive OEM Dynamic Messaging Case Study (Automotive)
Get the most email marketing ROI by integrating dynamic messages into your consumer communications. Have one-to-one conversations, deliver the most relevant message to your best prospects/customers...Complete Article

Posted On: 5/12/2010 11:00:44 AM


B2B Wholesale Retail (NoneOther)
GM Graphics wants to grow email lists..Complete Article

Posted On: 4/22/2008 12:58:46 PM


Cengage Learning Successfully Integrates Email Marketing into a Direct Mail Renewal Process (Education)
ICS engaged with Cengage Learning to integrate email marketing into their monthly renewal and billing process...Complete Article

Posted On: 9/7/2010 10:30:23 AM


Chrysler BusinessLink - Data Warehouse and Analytics (Automotive)
Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article

Posted On: 2/16/2011 2:28:43 PM


Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive)
Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article

Posted On: 6/3/2009 1:29:04 PM


Full Line Sales Event (Automotive)
This client utilized Autobytel's In-Market Shoppers to target via Email and Direct...Complete Article

Posted On: 11/30/2007 11:33:12 AM


Geographic Targeting in Email Marketing for Education Sector (Education)
ICS developed an email marketing strategy targeting student recruits within a geographic area...Complete Article

Posted On: 4/9/2012 8:33:41 AM


Hyundai Genesis Event Marketing Case Study (Automotive)
Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article

Posted On: 10/21/2008 10:37:22 PM


ICS Helps Company Launch Integrated Marketing (Email, Postal) and Conduct Sales Match (NoneOther)
A company had been collecting emails for over four years, but had not been successful in leveraging this data for ongoing marketing efforts...Complete Article

Posted On: 10/22/2013 11:41:04 AM


Luxury Sedan Audience Acquisition Strategy - Custom Models and Integrated Marketing Results (Automotive)
ICS finds prospects with a high propensity to purchase and uses/tests multi-channel communications to invite these prospects to events in targeted markets...Complete Article

Posted On: 1/30/2013 9:43:02 AM


Medical Professional Perfomance Systems – Web-based Peer Assessments (Healthcare)
Medical Professional Performance Systems (MPPS) wanted to create a unique Web-based tool to help hospitals provide accurate and effective evaluation and development of resident physicians...Complete Article

Posted On: 4/22/2010 9:05:08 AM


MSU Grandparent's University Event Management System (Education)
ICS created a Grandparents University Event Management System by using its MarketSmart technology platform for custom, secure, web portals. ICS’s system streamlined the registration process…..Complete Article

Posted On: 4/9/2012 8:36:47 AM


National Franchise Clients Boosts Conversion Rates with ICS’s Email Marketing Automation (NoneOther)
ICS helps a national franchise build a streamlined, simple approach to its complex prospect and customer communications – and create an automated email program...Complete Article

Posted On: 3/13/2014 8:56:42 AM


Triggered Email Marketing Program for Kaiser Permanente (Healthcare)
ICS's Email Marketing services provided quality execution of a multi-week triggered email program to build awareness of business healthcare benefits...Complete Article

Posted On: 9/14/2011 2:37:11 PM


Two Men and a Truck Utilize Triggered Email for Lead Management and Conversion (NoneOther)
Two Men and a Truck Utilize Triggered Email for Lead Management and Conversion..Complete Article

Posted On: 9/8/2010 8:28:39 AM


Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education)
ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article

Posted On: 4/9/2012 8:31:58 AM