Autobytel Email Marketing Case Study

ICS Product/Service Area:  List Strategy, Email Marketing
The Objective
  • Have In-Market Shoppers attend the Full Line Ride and Drive Events
  • This is an ongoing initiative, so there was the constant need throughout the year to drive traffic to these events
  • Utilize Integrated Direct and Email to maximize response

The Results
  • Over 3% Invite to Attend ratio
  • Top prospecting source utilized
  • Combination of impactful direct mail effort with follow-up email reminder achieved best results