Hyundai Ride and Drive Enrollment System

ICS Product/Service Area:  MarketSmart Technology
Hyundai Ride and Drive Site The Challenge
  • Develop a tool to schedule “Ride and Drive” appointments while providing real time activity management resources across multiple enrollment channels.

The Solution
  • Leverage ICS’s Web enabled “MarketSmart” enrollment portal to manage “consumer-direct’ and “customer service-aided” enrollment activities.

The Results
  • Accurate and centrally managed data
  • No redundant touch points
  • All data handled and managed by one source
  • Real time reporting
  • Real time data extracts
  • Parameter-driven for quick and affordable deployment
  • Proven, data-driven solutions
  • Centralized control and execution of all critical data touch points in this direct solicitation effort:
    • Manage all data touch points from beginning to end
    • List acquisition – target the appropriate market
    • Marketing execution – Direct and Email marketing
    • Develop and maintain website, call center, BRC returns
    • Real time access to responder data, reports, web traffic, and extracts
    • Accurate data in one place for all aspects of the program:
      • Improves responses
      • Provides accurate results
      • Easy to access by multiple channels and departments