Triggered Email Marketing Program for Kaiser Permanente

ICS Product/Service Area: Email Marketing, Project Management


The Challenge

Kaiser Permanente and its agency, Campbell-Ewald, needed assistance in deploying an email marketing program to build awareness of business healthcare benefits/programs.

The Solution

As each handraiser entered the system, a trigged sequence was initiated of one email per week for six weeks.

The six-week series included:

  • Get Your Employees Moving
  • Lower Stress for a Healthier Workplace
  • Creating a Positive Outlook for a Healthy Workplace
  • Help Your Employees Kick Tobacco
  • Help Your Employees Eat Healthier
  • Preventing Health Problems Saves More Than Lives

The Results

ICS achieved a 100% quality deployment. ICS can tailor its email services from full strategic, turnkey support including list strategy, triggered communications, setup/production and deployment. Or as in this case, we can provide quality execution of deployment alone.