List Management Case Studies


B2B Wholesale Retail (NoneOther)
GM Graphics wants to grow email lists..Complete Article

Posted On: 4/22/2008 12:58:46 PM


DTE Energy – Home Protection Plus Digital Lead Generation (Utilities)
Increase awareness of Home Protection Plus’s and Appliance Repair Programs..Complete Article

Posted On: 10/8/2009 3:05:32 PM


Hyundai Genesis Event Marketing Case Study (Automotive)
Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article

Posted On: 10/21/2008 10:37:22 PM


Tackling Complex Communications & Growing Data Needs with Fewer Resources (Education)
ICS developed a custom list management system for this university’s marketing department. Hands-on management ensured that 14 different marketing messages make it to their intended audience...Complete Article

Posted On: 4/9/2012 8:40:39 AM


The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit)
As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article

Posted On: 4/22/2010 8:59:55 AM