List Strategy Case Studies


Albion College Utilizes ICS for its Annual Tax Receipt Mailing (Education)
ICS used its data processing and management expertise to create a master print record for each donor based on a unique donor identification number. Each master print record contained…..Complete Article

Posted On: 4/9/2012 8:29:12 AM


Autobytel Email Marketing Case Study (Automotive)
Autobytel helps to build traffic at Ride and Drive Events..Complete Article

Posted On: 11/30/2007 11:06:35 AM


Autobytel Email New Vehicle Launch (Automotive)
OEM utilizes Autobytel Email to promote the launch of a new Sedan..Complete Article

Posted On: 11/30/2007 11:04:02 AM


Autobytel Increases SUV Sales (Automotive)
OEM utilizes email campaign to promote an SUV that had slow sales..Complete Article

Posted On: 11/30/2007 11:00:12 AM


Autobytel ShareBuilder Campaign with 900%+ ROI (Automotive)
Auto Manufacturer utilizes Autobytel ShareBuilder Campaign to generate impressive sales..Complete Article

Posted On: 11/30/2007 11:02:11 AM


Chrysler BusinessLink - Data Warehouse and Analytics (Automotive)
Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article

Posted On: 2/16/2011 2:28:43 PM


Detroit Institute of Art List Strategy & Data Cleansing (Non-Profit)
List Strategy and Data Cleansing: DIA..Complete Article

Posted On: 3/11/2008 2:54:14 PM


Dodge BusinessLink B2B prospecting (Automotive)
Chrysler Corporation was looking for ways to improve their prospecting capabilities to the commercial segment of their business...Complete Article

Posted On: 12/16/2007 2:03:22 PM


Ford Division / Wunderman Team Detroit and Email Marketing Sales Rebate Program (Automotive)
Ford Divisions’ advertising agency, Wunderman Team Detroit, required support to launch an email marketing program featuring a $750 rebate to incentivize increased Ford sales...Complete Article

Posted On: 6/3/2009 1:29:04 PM


Full Line Sales Event (Automotive)
This client utilized Autobytel's In-Market Shoppers to target via Email and Direct...Complete Article

Posted On: 11/30/2007 11:33:12 AM


Geographic Targeting in Email Marketing for Education Sector (Education)
ICS developed an email marketing strategy targeting student recruits within a geographic area...Complete Article

Posted On: 4/9/2012 8:33:41 AM


Hyundai Genesis Event Marketing Case Study (Automotive)
Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article

Posted On: 10/21/2008 10:37:22 PM


ICS Helps Company Launch Integrated Marketing (Email, Postal) and Conduct Sales Match (NoneOther)
A company had been collecting emails for over four years, but had not been successful in leveraging this data for ongoing marketing efforts...Complete Article

Posted On: 10/22/2013 11:41:04 AM


ICS helps MSU reengineer its Direct Marketing Efforts (Education)
MSU was experiencing a high rate of undeliverable returned mail; as high as 10% for some mailings...Complete Article

Posted On: 12/16/2007 2:36:29 PM


ICS Hones Advanced Targeting & Saves over $100,000 in Postage for Utility Company (Utilities)
ICS achieved a major postage cost reduction while improving prospect targeting for a utility client’s large scale direct marketing program...Complete Article

Posted On: 10/4/2013 1:30:01 PM


La-Z-Boy Marketing Data Warehouse (NoneOther)
La-Z-Boy needed help in managing lead and customer data for their 100+ stores. ICS centralized all lead and customer data for greater customer insight and more impactful marketing...Complete Article

Posted On: 3/27/2012 10:33:26 AM


Military Chaplain Recruitment (NoneOther)
A division of the military has a lot of need to track qualified Chaplains. They need Chaplains of certain age criteria and of certain denominations...Complete Article

Posted On: 12/16/2007 1:50:52 PM


National Retail Chain - Marketing Data Warehouse (NoneOther)
ICS’s marketing data warehouse gives a national retail chain client a better understanding of their customers which results in better targeted marketing...Complete Article

Posted On: 1/30/2013 9:45:46 AM


The Hartford – E-Mail Marketing Campaigns for Auto Insurance Offers (Insurance)
Help insurance giant The Hartford to expand their reach into new markets for their auto insurance products...Complete Article

Posted On: 10/8/2009 2:49:28 PM


The Henry Ford – America’s Greatest History Attraction (Greenfield Village & The Henry Ford Museum) (Non-Profit)
As Metro Detroit’s most famous non-profit organization, the Henry Ford Museum and Greenfield Village faced the challenge of growing their local member database during a down economy.....Complete Article

Posted On: 4/22/2010 8:59:55 AM


Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education)
ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article

Posted On: 4/9/2012 8:31:58 AM


Utility Data Warehouse Data Management Case Study (Utilities)
Utility Data Warehouse Data Management Case Study..Complete Article

Posted On: 2/2/2010 4:42:15 PM