ICS Marketing Technologies Case Studies


AAA Insurance Content Management System (Insurance)
MarketSmart, Production Services: Insurance..Complete Article

Posted On: 12/16/2007 9:17:06 PM


AAA Life Lead Management System (Insurance)
ICS’s MarketSmart Platform provides AAA Life with an effective way to localize their weekly Life Insurance prospecting efforts while managing the leads on the back end...Complete Article

Posted On: 12/16/2007 9:22:56 PM


ACN CRM System (Telecommunications)
ACN is the ultimate in print-on-demand content management. The challenge for this Telecom provider is that their products, pricing, features and legal disclaimers vary by state...Complete Article

Posted On: 12/16/2007 4:46:35 PM


American Crew Sales Incentive Program Case Study (NoneOther)
American Crew Sales Incentive Program Case Study..Complete Article

Posted On: 2/2/2010 4:44:32 PM


American Physicians Assurance Data Management System (Healthcare)
American Physicians Assurance needed an efficient Data Management tool to keep their multi-sourced data updated and conduct targeted mailings and communications...Complete Article

Posted On: 3/15/2011 1:42:13 PM


Chrysler BusinessLink - Data Warehouse and Analytics (Automotive)
Chrysler utilizes ICS's strengths in Data Warehouse Management, Analytics and Technology to strategically grow its commercial sales...Complete Article

Posted On: 2/16/2011 2:28:43 PM


Continental Airlines Customer Care System (NoneOther)
For this major airline, we manage their process for responding to customers that had a recent travel problem (i.e. lost luggage, travel delays, etc.). ..Complete Article

Posted On: 12/16/2007 5:17:33 PM


Davita Order Fullfillment (Healthcare)
Davita Village Health enlisted ICS to tackle a complex fulfillment program. ICS expanded its MarketSmart fulfillment portal capabilities as part of the Davita project...Complete Article

Posted On: 7/31/2008 8:24:43 AM


Davita Village Health (Healthcare)
Davita's integrated marketing program..Complete Article

Posted On: 4/22/2008 12:44:54 PM


Hospitality Customer Satisfaction Reporting (NoneOther)
A market research company that specializes in customer satisfaction needed a practical method for generating monthly reports, enabling them to offer more and better services to their customers in the..Complete Article

Posted On: 12/16/2007 1:53:47 PM


Hyundai Genesis Event Marketing Case Study (Automotive)
Hyundai uses a strategic ride and drive event to launch Genesis, its new entrant into the high-end luxury segment that is dominated by well-established brands. Hyundai uses ICS’s MarketSmart..Complete Article

Posted On: 10/21/2008 10:37:22 PM


Hyundai Ride and Drive Enrollment System (Automotive)
ICS's Marketsmart Enrollment Portal plays a key role in Hyundai's Ride and Drive Events...Complete Article

Posted On: 11/30/2007 11:40:25 AM


ICS Pinpoints Geo Targets, Increases Sales for National Retail Chain (NoneOther)
ICS used zip code and carrier route analysis to determine geographic areas that yielded the most sales after receiving a direct marketing offer...Complete Article

Posted On: 10/22/2013 11:54:50 AM


ICS's Marketing Technologies streamlines a complex B2B incentive program (NoneOther)
ICS’s Marketing Technologies used its online registration portal and advanced data management services to streamline a complex, B2B incentive program for SalonCentric...Complete Article

Posted On: 10/22/2013 11:48:46 AM


Insurance Mobile Home Database (Insurance)
For years, Foremost has been purchasing mobile home registration data from various states around the country...Complete Article

Posted On: 12/16/2007 1:34:54 PM


Kelly Services Campaign Management system (NoneOther)
ICS has a number of active campaign management portals supporting Kelly Services. Branch Managers from around the US access this secure Web portal to drive their prospecting efforts each month...Complete Article

Posted On: 12/16/2007 9:35:55 PM


Kia Motors’ Borrego Luxury SUV Product Launch (Automotive)
Kia Motor’s west coast marketing agency, Meredith, needed a unique system to support the Borrego Luxury SUV product launch. Meredith needed a system that could create a personalized and downloadable..Complete Article

Posted On: 2/25/2009 10:51:21 AM


La-Z-Boy Marketing Data Warehouse (NoneOther)
La-Z-Boy needed help in managing lead and customer data for their 100+ stores. ICS centralized all lead and customer data for greater customer insight and more impactful marketing...Complete Article

Posted On: 3/27/2012 10:33:26 AM


Michigan Restaurant Association ICS Case Study (NoneOther)
ICS employed its MarketSmart enrollment tool and digital services to provide the Michigan Restaurant Association with a customized, flexible solution at significant savings...Complete Article

Posted On: 10/21/2008 11:10:27 PM


Michigan/ Texas Town Safety Dynamic Portal (NoneOther)
The states of Michigan and Texas were looking to find a way to leverage the traffic violation data state wide to help local communities better understand their local safety issues...Complete Article

Posted On: 11/26/2007 11:50:44 AM


MSU Grandparent's University Event Management System (Education)
ICS created a Grandparents University Event Management System by using its MarketSmart technology platform for custom, secure, web portals. ICS’s system streamlined the registration process…..Complete Article

Posted On: 4/9/2012 8:36:47 AM


MSU Labor Registration Web Portal Case Study (Education)
MSU Labor Registration Web Portal Case Study..Complete Article

Posted On: 2/2/2010 4:40:00 PM


National Franchise Clients Boosts Conversion Rates with ICS’s Email Marketing Automation (NoneOther)
ICS helps a national franchise build a streamlined, simple approach to its complex prospect and customer communications – and create an automated email program...Complete Article

Posted On: 3/13/2014 8:56:42 AM


National Retail Chain - Marketing Data Warehouse (NoneOther)
ICS’s marketing data warehouse gives a national retail chain client a better understanding of their customers which results in better targeted marketing...Complete Article

Posted On: 1/30/2013 9:45:46 AM


Real Estate Prospecting System (NoneOther)
Tracking real estate leads and coordinating information for people relocating across the country can be an enormous task for any company...Complete Article

Posted On: 12/16/2007 2:44:36 PM


Saturn Test Drive Incentive Fulfillment (Automotive)
Saturn was looking for a way to centrally manage the various test drive campaigns that were active on an ongoing basis across the U.S...Complete Article

Posted On: 12/16/2007 3:03:25 PM


TechSmith Software Web-based Fulfillment (NoneOther)
TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use...Complete Article

Posted On: 12/16/2007 3:39:57 PM


Toyota Service Reminder Production (Automotive)
Toyota was looking to cost efficiently communicate dealer-specific service offers to their current owners...Complete Article

Posted On: 12/16/2007 4:17:25 PM


Two Men And A Truck – Customer Satisfaction Survey Process and TruckStop Portal (NoneOther)
As Two Men And A Truck expanded, they outgrew some of their processes. Maintaining their customer satisfaction ranking was critical. Processing of customer surveys was one of the key services.....Complete Article

Posted On: 6/3/2009 1:33:53 PM


Universities Enhance Targeted Recruitment With Scholarship Data Sources (Education)
ICS helped these universities increase student enrollments, promote specific academic programs and increase open house participation by enhancing data with scholarship data sources...Complete Article

Posted On: 4/9/2012 8:31:58 AM


Utility Billing System (Utilities)
ICS has a multi-year relationship with a major mid-Michigan utility. There were several areas that made this project a challenge...Complete Article

Posted On: 12/16/2007 4:07:35 PM