AAA Insurance Content Management System
ICS Product/Service Area: Data Hygiene, MarketSmart Technology
The Challenge and Solution
For AAA Auto Club, ICS assists with complex content management through a customized application ICS developed and has been running with AAA for several years. This secure, Web-based application provides clients direct access to resources to manage their complex prospecting efforts.
The Results
The Challenge and Solution
For AAA Auto Club, ICS assists with complex content management through a customized application ICS developed and has been running with AAA for several years. This secure, Web-based application provides clients direct access to resources to manage their complex prospecting efforts.

The Results
- Secure, intelligent login allows AAA to provide letter access to only those individuals responsible for the program
- Word-like editor provides user-friendly ability to update existing letters or create new letter versions
- Activation / Deactivation feature allows AAA to manage activation timeframes
- Proofing feature allows AAA to see copy changes on the actual letter form
- Search feature provides quick access to the documents you are looking to update
- Standard deployment processes to ensure that normal quality review processes are followed for each update