Amica Insurance Lead Communication TDM
Amica Mutual Insurance Company
ICS Product/Service Areas: Production Services
Amica Mutual Insurance Company needed to reach out to consumers currently shopping for a new car or home. These consumers are interested in auto loans, mortgages and refinancing, and represent high-quality prospects for Amica. Since these prospects are currently in the market, Amica needed a quick, effective way to communicate with them.
Using our technology expertise and production capabilities, ICS developed an automated process to address Amica’s needs:
- Leads are collected and sent to ICS in a daily data feed
- Records are cleansed and postal sorted according to USPS standards
- Personalized letters are printed
- Letters are mailed every Monday, Wednesday and Friday; more often when lead volumes are high.
ICS was successfully able to facilitate lead communication quickly and effectively. The initial one-month program performed well above expectations and was extended to six months.