Autobytel Email New Vehicle Launch


ICS Product/Service Area:  List Strategy, Email Marketing
 
The Objective
  • Deliver an email campaign to promote the launch of a new Sedan

The Results
  • Messages delivered to 300,000 passenger car intenders over 8 weeks
  • CTR 3 – 7%
  • 750 cars were sold with an ROI of more than $1,875,000 (average return per vehicle of $2,500)
  • Cost Per Sale $80