Autobytel Increases SUV Sales

ICS Product/Service Area:  List Strategy, Email Marketing
The Objective:
  • Deliver an email campaign to promote awareness of an SUV that had slow sales
  • Deliver Test-Drive Incentive for shoppers who visit the dealership and test-drive the SUV

The Results:
  • Mailed to in-market SUV, Truck and Wagon intenders within 1 year
  • Open Rate of 24 – 30%
  • CTR 3.6-4.3%
  • Approx. 2 ½% converted to test-drive