Autobytel ShareBuilder Campaign with 900%+ ROI


ICS Product/Service Area:  List Strategy, Email Marketing
 
The Objective:
  • Ongoing email campaign targeted at owners, disposers and conquests

The Solution:
  • Triggered, ShareBuilder Campaign, twice-monthly frequency over six months

The Results:
  • Reach: Over 325,000 prospects
  • ROI: ++900%
  • Divisional Lift: Average over 10% versus control group with positive lift in each targeted segment (highest lift segment over 40%)