Full Line Sales Event


ICS Product/Service Area:  List Strategy, Email Marketing
 
The Objective
  • Deliver an integrated email and direct mail campaign to promote a national full line sales event.
  • Deliver a message promoting the full line sales event nationally to all in-market shoppers (Approx. 200,000 Consumers)

The Results
  • Mailed to all segments with in-market timing of 0-180 days
  • Open Rate of 32 – 47%
  • CTR 12 -23%
  • 1,095 Vehicles Sold
  • ROI $2,697,500
  • Cost Per Sale $36.52