Johnson & Johnson Serenity Products fulfillment
ICS Product/Service Area: Data Hygiene, Production
The Johnson & Johnson Serenity® data file consisted of 5.7 million records. This file contained one data record for every time a customer requested a free sample, rebate check, free coupon or responded to a survey.
Lintas Marketing Communications contracted with ICS to consolidate and build a marketing data base. A Match File, Demographic File and Name & Address file of 4,000,000 records was created along with 28 different marketing files.
The Solution & Results
1,000,000+ Free Product Samples Mailed
300,000 Rebate Checks mailed
The data base totaled 4.8 million records and consisted of 34 different marketing files
The data base was up and functioning in 6 weeks.