Johnson & Johnson Serenity Products fulfillment

ICS Product/Service Area:  Data Hygiene, Production


The Challenge

The Johnson & Johnson Serenity® data file consisted of 5.7 million records. This file contained one data record for every time a customer requested a free sample, rebate check, free coupon or responded to a survey.


Lintas Marketing Communications contracted with ICS to consolidate and build a marketing data base. A Match File, Demographic File and Name & Address file of 4,000,000 records was created along with 28 different marketing files.


The Solution & Results

  • Marketing Activity:
    • 1,000,000+       Free Product Samples Mailed
    • 300,000            Rebate Checks mailed 
  • The data base totaled 4.8 million records and consisted of 34 different marketing files
  • The data base was up and functioning in 6 weeks.