MCare Healthcare Customer Survey
ICS Product/Service Area: Analytics
- MCare was looking to gather additional customer information in order to provide preventative healthcare services to its customer base.
- ICS worked with MCare to design a multi-page print and email survey for its customers. Follow-up surveys are also a part of this process.
- Given the complexities of managing survey work all the way from design to print to data capture, ICS turnkeyed the entire process.
- Note that ICS had to be HIPPA-compliant in order to manage this sensitive customer data.
- The ongoing MCare Customer Survey initiative has been key to gathering the additional customer intelligence. Through this intelligence, they are able to offer specialized preventative healthcare services based on individualized needs.