Tackling Complex Communications & Growing Data Needs with Fewer Resources
ICS Product/Service Area: Data Management, Production/Fulfillment for Direct Mail
This branch of a major university has its own marketing arm. The marketing department is tasked with prospecting, lead follow-up, recruitment, retention, and alumni communications. The complexities of maintaining their on-going campaigns increase every month. Each month, three new mail lists are received and the new lists are updated against all the prior months' lists.
With the size and scope of their programs increasing every month, it became even more critical to maintain data accuracy and integrity.
ICS provided data management and mailing campaign services. ICS's experienced data processors and project coordination specialists developed a list management system unique for the marketing department. Hands-on management ensured that any one of the 14 different marketing messages made it to their intended audience.
The university's branch experienced a 30% increase in enrollment for the school year. Since switching to ICS, they have had zero complaints from students or alumni receiving the wrong type of communications (which positively impacted customer relationship management).