Two Men and a Truck Utilize Triggered Email for Lead Management and Conversion
Two Men and a Truck
ICS Product/Service Areas: Email Marketing/Digital Services
Two Men and a Truck (TMT) currently generate tens of thousands of organic leads through their website. They needed a more effective and efficient way to communicate with these leads.
Using its technology and email marketing expertise, ICS developed a Triggered Email program to facilitate lead communication and conversion.
- Each lead triggers a three-touch cadence of emails.
- The triggered email sequence begins approximately an hour after the lead visited the TMT website.
- Email content is focused on building a positive atmosphere, pointing out how TMT can help them prepare for the upcoming move.
Leads are forwarded to a TMT franchise for follow-up and quote requests.
Initial open rates are as high as 44%. By putting a structured series of e-communications in place, ICS was able to:
- Improve the overall look and quality of TMT’s lead communication
- Allow TMT to better communicate with their leads, and develop a relationship
- Establish standard rules and tools for lead follow-up
Learn more about utilizing triggered email in your marketing strategy by watching this informative webinar: How to Use Event Triggered Communications to Increase Email Relevancy, Response and Sales.