Utilities Case Studies


DTE Energy – Home Protection Plus Digital Lead Generation (Utilities)
Increase awareness of Home Protection Plus’s and Appliance Repair Programs..Complete Article

Posted On: 10/8/2009 3:05:32 PM


ICS Hones Advanced Targeting & Saves over $100,000 in Postage for Utility Company (Utilities)
ICS achieved a major postage cost reduction while improving prospect targeting for a utility client’s large scale direct marketing program...Complete Article

Posted On: 10/4/2013 1:30:01 PM


Michcon Gas Prospecting Analytics (Utilities)
The primary objective of the project was to identify prospects whose home resides on, near or adjacent to a MichCon gas line but whose home is not connected to the line...Complete Article

Posted On: 11/30/2007 10:45:22 AM


Utility Billing System (Utilities)
ICS has a multi-year relationship with a major mid-Michigan utility. There were several areas that made this project a challenge...Complete Article

Posted On: 12/16/2007 4:07:35 PM


Utility Data Warehouse Data Management Case Study (Utilities)
Utility Data Warehouse Data Management Case Study..Complete Article

Posted On: 2/2/2010 4:42:15 PM