ICS In-Touch February 2011


Wow, 2011 in full swing! I love the start of a fresh year, especially one already full of promising business growth.

In 2010, we saw integrated marketing really congeal for some of our clients who are now reaping the rewards. We're continuing to help them pull together online and traditional marketing with impressive results. I'm including several case studies on these projects to help you see integrated marketing in action. Who knows... maybe InTouch will kick your own 2011 planning into overdrive.

I'm also excited to tell you about the launch of our AutoNet B2B Automotive Masterfile. There's nothing like this out there right now. We have the largest postal source of business vehicle ownership data with over 17 Million records! I cover the details and include the data card in this issue as well.

We also scanned the latest trade publications, blogs and discussions to bring you the best marketing success tips for 2011. Interestingly, all of these tips fall into the categories of integrated marketing, data and analytics. We also keep you updated on the latest news about USPS, ICS and the FTC's Do-Not-Track Proposal.

With this first InTouch of 2011, I want to give you a sense of what is possible for your business this year and give you tangible ways to push your marketing for better ROI.

As you'll see, business growth is possible even in the most competitive industries and during challenging economic times. We can help grow your business too, using our innovative technologies and expertise in integrated, direct marketing. Just call us. It's what we do. We work with you to grow your business.

Here's to Measurable, Profitable and Successful Marketing in 2011.
Kevin Harlow

 Kevin Harlow
 SVP Sales and Marketing, ICS


 News in Your Industry

Triggered Email, One of the BEST Lead Management Tools EVER – Emails triggered by your customers' actions (or inactions like abandoned shopping carts) perform 4-6 times better than standard emails! Are you up to speed on how triggered emails can help your marketing efforts? Here are "6 trigger emails you simply must do" and a great three-part series on "how and why you should be using triggered emails (parts 1, 2, 3)." (Sources: Big Fat Marketing Blog, MarketingProfs and ICS)

CASE STUDY: Integrated Digital and Traditional Marketing Drives Attendance at Wharton Center for Performing Arts – This case study shows how sponsored search listings and targeted, online banner ads create additional sales lift. Are you connecting with people who are looking for your type of product or service through online searches? Do you have online tools as part of your overall marketing strategy? (Source: ICS)

INDUSTRY UPDATES: The USPS files for rate increases and the new Postmaster impresses the mailing community. Furthermore, the USPS has eased its addressing rules to grow its revenue and help small businesses attract customers within targeted geographic areas. Also, the debate continues between the FTC and Marketers (and possibly on Capitol Hill if the FTC has its way) on the FTC's "Do-Not-Track" proposal that allows consumers to opt-out of online tracking and behaviorally-based advertising. (Sources: Print Professional Magazine, DM News and The Big Fat Marketing Blog)

Success in 2011: It All Comes Down to Your Integrated Strategy, Data & Analytics ...


 News in Your Sector

CASE STUDIES: Marketers are pushing the pedal to the floor on the integrated marketing front and gaining a lot of sales traction. (Source: ICS)

New for 2011: AutoNet B2B Automotive Masterfile is the largest postal source of Business vehicle ownership data in the industry. This Shelby-compliant property is multisource and provides you unique access to over 17,000,000 business records. Coverage includes all 50 states plus name, address, phone, make, model, year, mileage and purchase type (new vs. used). (Source: ICS)


 News at ICS

"ICS's Secret Weapon" to Coming in Under Budget and Ahead of Schedule – ICS Analytics chose GrapeCity's Active Reports to get a fine degree of control over creating hundreds of charts and tables each months. These graphics are critical to visually plot statistical analysis findings for our clients. Flexible, easy-to-use... click to learn more.

ICS Earns Tier One Supplier Status at Chrysler – ICS helps Chrysler grow its commercial business with a more strategic approach (including a data warehouse and CRM platform) to the BusinessLink program.

ICS's On-Demand Webinar and Case Study Libraries – We are continually adding new content to our webinar and case study libraries. Visit anytime day or night. Get ideas on how to grow your business in 2011.