ICS Advisor February 2009


INSIDE:
ICS Offers SEM, SEO via Partnership
Channel Integration Keeps Evolving
The Essential Guide to Email Marketing
ICS Launches AutoNet, Diversified List Solution
Polk Unveils Loyalty Winners
Who’s Buying, Who’s Not & Why in the Auto Sector
And more…

With the New Year comes a new expansion in ICS’s digital capabilities – and new ways for you to generate qualified leads. Our new partnership with Netvantage Marketing enables you to improve your Web site’s search engine rankings and generate qualified leads through paid search, targeted banner ads and other digital services. You may know it as Search Engine Marketing (SEM) or Search Engine Optimization (SEO). Just know that ICS has you covered.

Not exactly new, but ever evolving is email marketing and channel integration for improved sales/response lift. Not only do we cover the latest, but ICS’s upcoming Webinar launch will walk you through the challenges and solutions in making integration work for you. Staying on top of integration is critical for marketing success, especially when you consider the evolving digital space.

We also give you the latest insight on what’s working in the auto sector – even at this most challenging time.

And of course, there are always new happenings at ICS – such as a new name for the Advisor: In-Touch. The name is changing, but our purpose remains the same – keeping you in-touch with the latest marketing tips, trends and ICS tools to grow your business.

The Advisor name is moving to our new ICS blog! We look forward to sharing what’s on our mind in the marketing world and – more importantly – hearing your thoughts through our new blog. Click on the link and check-out our first posting: “Build Your Email Mix with Sweepstakes.”

Those are the highlights of what you’ll find in this In-Touch. What you won’t find is yet another article on “tops things to do in a down economy”! With a new year in full-swing, ICS is here to help you overcome marketing challenges and find new opportunities to grow your business.


 News in Your Industry

What’s Your Web site’s “ROC”? – Every marketer knows the term ROI. We need to know what results we’re getting for every marketing dollar spent. Here’s a new concept: ROC – Return on Click. Do you know what you’re getting from your Web investment? Click here to determine your ROC. (Source: Netvantage Marketing)

  • ICS Expands Digital Services with Netvantage Marketing Partnership – ICS improves your search engine rankings and generates qualified leads through paid search, targeted banner ads and more. Click here to learn what this means to your business.

Challenges Push Marketers Further Toward Integration – This article explores the latest challenges in email marketing and illustrates necessity for integration – both for cost and sales effectiveness. Click here for the article, “Good email marketing doesn’t have to break the bank.” (Source: DMNews)

  • ICS will soon host a webinar that addresses these challenges and more. Stay tuned for broadcast details of “Today’s Transforming Practices for Electronic and Integrated Communications.”

DMNews Essential Guide to Email Marketing – The latest, in-depth guide covers email marketing fundamentals, infrastructure, optimization, targeting, cross-channel blending, list and database strategy. To view the guide, click here. (Source: DMA)

A Direct Marketing Program Helps Bank Weather Worst Housing Market Since the Great Depression - Charter Bank uses data analytic insight, personalization and strategic timing to increase customer retention by 40%. Click here for the article. (Source: Target Marketing)


 News in Your Sector

ICS Launches ICS AutoNetsm , A Diversified List Solution – ICS AutoNet offers the very best in integrated Automotive Acquisition Solutions, including direct mail, email and digital lead generation. Click here for more information.

Polk Unveils Loyalty Winners – The 13th Annual Polk Automotive Loyalty Awards honored manufacturers and brands with the best customer retention. Click here to see who won the Overall Manufacturer category for the ninth consecutive year and for a complete list of loyalty winners. (Source: Auto Remarketing)

Study Reveals “Who’s Buying, Who’s Not and Why” - For auto marketers with lower budgets and higher pressure, it’s critical to know who the “buy now” consumers are and how to win their business. Surprisingly, the study also showed that “consumers’ vehicle affinities remain similar despite a turbulent economic climate.” For Acxiom’s synopsis of The Automotive Consumer Dynamics Study, click here. (Source: Auto Remarketing)

CASE STUDY: KIA Luxury SUV Launch, Incentive Processing, Customer Data Management and Fulfillment – Kia Motor’s agency needed a system to create a personalized and downloadable $750 purchase incentive certificate for qualified individuals who received an email promotion. The system also needed to be fast, economical and able to track these non-transferrable certificates as one per household. Click here for the case study.


 News at ICS

ICS Keeps Growing: ICS Ranks on INC’s 5000 List and Completes Building Expansion – ICS was one of 131 Michigan companies to make the list, and one of only five Michigan advertising and marketing companies on the list. Also, ICS expanded its facility by 6,500 sq.ft. to support material handling and inventory control. To learn how ICS keeps growing and what the team expects for 2009, click here.

ICS Promotes Ron Wood to Director of Support Services – In recognition of Ron’s contributions and growing responsibilities, ICS promoted Ron from Customer Service Manager to Director of Support Services. He is responsible for leading our support staff in delivery of products and services to both internal and external customers. He also oversees our Project Coordination and List Acquisition Departments. Congratulations, Ron.

ICS Improves Efficiency with a FlowMaster RS Flex Inserting System – ICS’s new system can process virtually any insert material at any given time. The FlowMaster increases flats throughput by 25%, processing up to 12,000 flats per hour. It also increases productivity by 10-15% with fast servo-automated setups.