ICS Ranks 4,308 on INC 5000 List with 62.5% Sales Growth

Added: 2/25/2009 4:11:01 PM
Contact:Ken Orr, President
ICS Marketing Support Services
Phone:517.394.1890, ext. 115
Fax:517.394.7408
Email:korr@icshq.com
Web:www.icshq.com

FOR IMMEDIATE RELEASE

ICS Ranks 4,308 on INC 5000 List with 62.5% Sales Growth

ICS Finds Success in Diversified Client Base and Product Offerings, Expands Facility

Lansing, MI – January 30, 2009 – INC Magazine honored ICS Marketing Support Services with inclusion on the 2008 INC’s 5000 Growth Companies for a second year-in-a-row. ICS ranked on the 2008 INC 5000 List at 4,308.

Out of the 131 Michigan companies to make INC’s list, ICS ranked 105. Five of the Michigan companies were listed in the advertising and marketing sector, out of which ICS ranked fourth.

To qualify, companies must be U.S.-based, privately held and independent – not subsidiaries or divisions of other companies – as of December 31, 2007, and have had at least $200,000 in revenue in 2004 and $2 million in 2007.

ICS’s revenue in 2007 was $5.6 million and closed-out 2008 at $7 million. INC listed ICS’s growth rate from 2004 to 2007 at 62.5%. ICS also saw an additional 14% growth from 2007 and 2008.

Why ICS Has Grown During a Down Economy
“ICS’s strength is our broad product and service offering with affordable pricing. ICS’s clients are marketers who – now more than ever – need measurable, cost- and time-efficient tools to grow their business in a competitive environment. They find this at ICS along with strategic guidance and tactical support,” said Ken Orr.

Orr also attributes the company’s success to a diverse client base, so the company is not dependent on the success of just one vertical segment (such as the automotive segment).

“Our team is constantly innovating new solutions for our clients’ challenges. We blend our traditional marketing tools such as data hygiene, analytics, list strategy and production with advanced, digital technologies in email marketing, search engine marketing, search engine optimization, online sweepstakes and other areas,” Orr said.

ICS’s Approach to Future Growth and Facility Expansion
“More and more clients are going to focus on highly targeted customer acquisition using automated technologies and getting more ROI from their Web sites, email marketing, etc. ICS is already well positioned to capitalize on this growing trend with our growth in digital lead generation and related services,” said Orr.

Not only has ICS’s business grown, but its facility has expanded by 6,500 square feet for additional warehousing and storage space. “We’re excited about it because it allows us to improve our material handling efficiency and inventory control process,” said Orr. The expansion was fully operational as of January 16, 2009.

What ICS’s Growth Means to Its Clients and Employees
Because of our growth and well-rounded offerings, we are better able to help clients fully integrate their marketing programs across channels. Plus, some clients have thought that digital marketing strategies were beyond their capabilities or budget. But, ICS is able to use advanced tools to grow their business for less investment than the client even thought possible.

“While ICS is very fortunate in this economic climate, we know that 2009 will continue to be an even more challenging and competitive year. A lot of companies are hungry to do whatever it takes to survive. So, we need to ensure our focus on giving our clients the best service while helping them grow their businesses. In 2009, our team will constantly strive to top ourselves in timely-delivery with the best possible performance,” said Orr.

About ICS ICS grows their clients’ businesses. As a marketing support services company, ICS works to understand their clients’ businesses and develops effective strategies (using traditional and digital media channels) to acquire new customers and find growth opportunities among existing customers. ICS offers eight primary services/products:

  • MarketSmart Technology Suite
    (Web-based marketing portals)
  • Digital Services
    (SEO, SEM, contests and incentives)
  • Email Marketing
  • Data Cleansing
  • Analytics
  • List Strategy/List Management
  • Production Services
  • Creative Services
Ken Orr

Ken Orr, President ICS Marketing Support Services

INC’s Hottest Regions for Fastest-Growing Companies
The New York metro area tops the Inc. 5000 list with the most companies of any city with 355. Washington, D.C. comes in a close second with 300 companies on the list; Los Angeles comes in third with 244 companies, Atlanta (194 companies) and Chicago (189 companies) round out the top five. Interestingly, only 62 companies on the Inc. 5000 are not based in metropolitan areas.

Grand Rapids, Mich. leads the list with the highest median revenue of any metro area ($26.2 million, 16 companies), followed by San Antonio, Texas ($21.3 million, 25 companies)strong>, Baton Rouge, La. ($18.8 million, 14 companies), Houston ($17.1 million, 97 companies), and Kansas City, Mo.-Kan. ($16.5 million, 39 companies).

INC’s Hottest Industries for Fastest-Growing Businesses
The most notable median growth categories among the Inc. 5000 fastest-growing businesses are in the Energy category (298% growth), followed by Government Services (220% growth), Security (200% growth), IT Services and Software (187% growth each), and Consulting (182% growth on average).

The largest business category is IT Services, with 579 Inc. 5000 companies. Business Services (532 companies), Construction (459), Manufacturing (405), and Advertising & Marketing (361) complete the top five industries ranked on the 2008 Inc. 5000.