ICS Partners with Netvantage Marketing, Expands Digital Capabilities

Added: 2/25/2009 4:00:43 PM
Kevin Harlow, SVP Sales & MarketingJoe Ford, Managing Partner
ICS Marketing Support ServicesNetvantage Marketing
Phone: 517/394-1890, ext. 116Phone: 877.204.0234
kharlow@icshq.com jford@netvantagemarketing.com


ICS Partners with Netvantage Marketing, Expands Digital Capabilities

Expanded Services Improve Search Engine Rankings via SEO, SEM, Banners Ads, Paid Search & More

Lansing, MI – February 13, 2009 – – ICS Marketing Support Services (ICS) partners with Netvantage Marketing to help improve their clients’ Web site search engine rankings and generate qualified leads through:

Netvantage Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Targeted banner ads and paid search
  • And other digital services

Netvantage Marketing (www.netvantagemarketing.com) is a Michigan-based Internet Marketing consulting company specializing in search engine optimization (SEO), paid search management, online ad placement services and Web analytics consulting.

“We use these services to drive tangible business results for our clients. Our focus is not to just increase a client’s Web site traffic or generate high click-through rates, but to use the Web as a strong tactic within their marketing strategy,” said Joe Ford, Managing Partner, Netvantage Marketing.

“The economy and increased competition are pushing marketers to better integrate customer and prospect communications across multiple channels for improved response rates, as well as pressuring marketers to demand more ROI and qualified leads from their Web sites and online efforts. Netvantage Marketing’s digital expertise – combined with ICS’s diverse experience and services – improves our clients’ Web sites search engine rankings and drive qualified leads into the sales funnel,” said Kevin Harlow, SVP of Sales and Marketing, ICS.

ICS Digital Services grow business by:

  • Improving search engine ranking
  • Increasing qualified traffic to the Web site
  • Targeting prospects and directing them into the sales funnel
  • Measuring Web site performance
  • Providing expert advice to improve a Web site’s visibility, content and navigation
  • Integrating recommendations for highly targeted, fee-based lead generation
  • Designing custom landing pages to integrate a client’s print and e-communications
  • Offering easy-to-use tools for opt-in/out management and incentives/sweepstakes administration

About ICS ICS grows their clients’ businesses. As a marketing support services company, ICS works to understand their clients’ businesses and develops effective strategies (using traditional and digital media channels) to acquire new customers and find growth opportunities among existing customers. ICS offers eight primary services/products:

  • MarketSmart Technology Suite
    (Web-based marketing portals)
  • Digital Services
    (SEO, SEM, contests and incentives)
  • Email Marketing
  • Data Cleansing
  • Analytics
  • List Strategy/List Management
  • Production Services
  • Creative Services

Please visit www.icshq.com to lean more about the company.