Campbell-Ewald Wins Major U.S. Navy ContractAdded: 6/8/2009 9:09:00 AM
|Contact:||Ralph Jaworowski ICS Marketing Support Services|
|ICS Marketing Support Services|
CAMPBELL-EWALD WINS MAJOR U.S. NAVY CONTRACT, KEEPS BUSINESS LOCAL
We all need a little good news these days, particularly for those in Michigan. One of ICS’s clients, Campbell-Ewald (C-E), received some great news on the renewal of the U.S. Navy account.
The five-year contract includes an $800 million budget for recruitment advertising and marketing. The contract also allows for one-year extensions after the five-year limit.
C-E has been working with the U.S. Navy since 2000 and has met all of its recruiting goals since taking on the account. The U.S. Navy also re-signed CE in 2005.
In this latest competitive bid situation, C-E beat-out several, major New York agencies.
ICS provides C-E with data and analytical support, list strategy, list procurement, email marketing services and direct mail production.
Consequently, this is not only a major win for C-E, but also for ICS and Michigan’s local economy. Great job, team!