Cash for Clunkers Direct Marketing List

Added: 7/15/2009 11:57:53 AM

ICS AutoNetSM Launches "Cash for Clunkers" Direct Marketing List

Auto Manufacturers, Auto Dealers and Dealer Associations
Connect with Consumers Owning Vehicles between Model Years 1995 and 2002

Lansing, MI - July 30, 2009 - Auto manufacturers, dealers and dealer associations can now proactively market the "Cash for Clunkers" program to targeted consumers using ICS Marketing Support Services' (ICS) new "Cash for Clunkers" direct marketing list.

ICS AutoNet provides self-reported data, meaning that the consumer voluntary provided his/her information via a Web site, direct mail or other channel. This list allows access to auto ownership and leasing information that State DMVs can no longer provide. Furthermore, this data file was specifically designed to target consumers who may qualify for the "Cash for Clunkers" bill (a.k.a., Consumer Assistance Recycle and Save Act of 2009).

ICS enables auto marketers to connect with owners of vehicles with targeted fuel economy, makes, models and vehicle years within a specified radius (for example, within a certain distance of a dealership or in a targeted region for a precise marketing push).

"Auto sales for June 2009 show that consumers are holding-off on purchasing vehicles until the 'clunker cash' is made available (reference Detroit News July 2, 2009). So, right now is the perfect time for auto marketers to connect with consumers to make sure they garner as many sales as possible from the Cash for Clunkers program. We can help the auto industry find these prospects and turn them into sold customers as soon as the program starts," Kevin Harlow, SVP Marketing and Sales for ICS Marketing Support Services, said.

The list is derived from a comprehensive master file compiled from multiple Shelby-compliant sources and offers more than 100 million records. Each month, a million fresh records are added to the data file - making it an effective marketing tool for one-time promotions or ongoing campaigns.

ICS AutoNet's data file has been successfully applied in automotive marketing, consumer marketing and service-related programs. Following is an overview of available selects:

  • Fuel economy of 19 MPG or less
  • Average national trade-in True Market Value┬« of $4,500 or less
    • Assuming clean vehicle condition and average mileage
  • Make and model year
    • Vehicles less than 25 years old, noting that almost all model year 1989 vehicles and earlier have a trade in value less than $4,500 except for those with limited production runs
  • Mileage estimates
  • Postal, email and telephone available
  • Owner demographics and lifestyle information available (age, income and geography) for tailored marketing offers.

List pricing starts at $85 / M for postal use. Please note that make, model, vehicle year and geography are included at no extra charge. A complete data card is available at http://lists.nextmark.com/market?page=order/online/datacard&id=267761. For more information about the Cash for Clunkers prospect list or about direct marketing in general, please contact Steve Willnus.

About ICS AutoNetSM
ICS AutoNet provides targeted postal and email list strategies - and full marketing fulfillment services - from the top Auto and Auto-related properties. We offer unsurpassed automotive experience and resources. Experience why ICS has been recognized as an Inc 5000 fastest growing company for three years in a row.

About ICS
ICS Marketing Support Services grows clients' businesses through advanced marketing and technology solutions. As integration experts, ICS maximizes results by blending traditional and digital marketing tools. ICS's traditional marketing services include:

ICS's digital marketing services include: