ICS Announces TrafficBuilder 3D Audience Acquisition Methodology

Added: 5/12/2010 12:07:07 PM
Contact:Kevin Harlow, SVP Sales and Marketing
ICS Marketing Support Services
Phone:888.394.1890, ext. 116


TrafficBuilder 3D Audience Acquisition Methodology

Lansing, MI - May 12, 2010 - Many large business enterprises have an Experiential Strategy. However, far too many are focused on “how the Event looks” versus whether they are driving targeted consumers to the events that will actually purchase the products. This is how companies such as Hyundai have excelled … as their experiential strategy is not all about the party, but who attends!

While this seems like common sense, it is often very difficult to achieve. Why? It costs more to get the right people to your event. It is difficult and seems contrary for Marketing Managers to either shift monies away from the event esthetics, or to spend more to get the quality traffic.

ICS Marketing Support Services (ICS) has extensive experience in complex “Audience Acquisition” logistics of Ride & Drive events, National Test Drive activities or Regional / National purchase incentive offers. Given today’s incredibly challenging marketplace (significant production overcapacity, lack of consumer confidence, etc.), we understand the importance of getting qualified prospects to experience your product.

To generate a proven ROI for Audience Acquisition, not only do you need a Team with proven digital and traditional direct response experience, you need a nimble organization and a provide Audience Acquisition track record. Our TrafficBuilder 3D Audience Acquisition methodology provides a highly targeted and integrated recruitment approach that has proven to be highly successful in the automotive marketplace. ICS has been working with OEM’s on experiential programs, providing added value in the following areas:

  • In-depth understanding of the direct response disciplines that drive integrated direct, email marketing and digital lead generation. This includes a solid understanding of how to leverage an OEM’s data assets most effectively.
  • ICS AutoNet, a proprietary offering of the very best in diversified Automotive Acquisition Solutions across channels … from the top sources in the industry
  • Our MarketSmart technology platform seamlessly manages the event or test drive registration process providing the tools that insure proper logistical flow for consumer web enrollment and call center administration
  • Real time activity reporting allows us to actively manage enrollment … throttling marketing “on demand” for each event
  • An experienced creative team that develops highly responsive consumer creative that is tightly integrated with the OEM’s overall branding
  • Continuous Improvement: We pledge to continue to work with you to leverage our experience to optimize this year’s audience acquisition efforts.
  • And possibly most importantly, ICS is a proven advanced logistical provider … developing and implementing highly integrated in-market communications plans customized to specific market event dates and typically under tight deadlines. Our broad capabilities and nimble organization are a strategic advantage to you … allowing us to consistently deliver quality and on time services across all service sectors.

We look forward to putting our experienced Team and TrafficBuilder 3D to work.

About ICS
ICS Marketing Support Services grows clients' businesses through advanced marketing and technology solutions. As integrated direct marketing experts, ICS maximizes results by blending traditional and digital marketing tools.

ICS's traditional marketing services include:

  • Data Cleansing and Enhancement
  • Analytics to interpret client data into meaningful actions
  • List Strategy and Management to find the best, tailored prospect list
  • Lettershop and Fulfillment for a one-stop, economical direct marketing resources

ICS's digital marketing services include:

  • MarketSmart Technology Suite of Web portals, driving cost and time out of common marketing functions
  • Email Marketing
  • Search Engine Marketing
    Online Lead Generation via...
    • Search Engine Optimization (SEO)
    • Website Analytics
    • Paid Search Management (Pay-Per-Click)
    • Online Ad Placements

Please visit www.icshq.com to learn more about the company.