ICS’s Unique Approach to Print-on-Demand

Added: 9/14/2011 2:41:50 PM
Contact: Kevin Harlow, SVP Marketing & Sales
ICS Marketing Support Services
Phone: 517.394.1890, ext. 116


ICS’s Unique Approach to Print-on-Demand

Controls Software Setup & Consumer Messaging, Buys Output at Best Price, Improves Response Rates

Lansing, MI – September 15, 2011 – ICS’s unique approach to Print-on-Demand (PoD) helps marketers save costs and improve results from one-to-one customized printed communications.

“We’ve identified a gap in how this technology is applied in the marketing field which led us to invest in the latest PoD software,” Kevin Harlow, SVP Marketing & Sales at ICS, said.

According to Harlow, most IGEN owners use PoD tools more for short-run printing and not for reaching the technology’s full capabilities in terms of marketing strategy.

“Few companies have the technical strength to truly leverage the one-to-one capabilities. This requires a deep understanding of both the technology and the marketing application. Unfortunately, most IGEN owners are printers and have limited technical aptitude and depth in metric-driven marketing.

“Because we have combined our technical expertise with a significant investment in the latest software, we can completely manage the setup with clients. Then, use our network of preferred PoD suppliers to take our ‘print-ready’ output file into production at the most cost effective price. So, our approach lets us leverage the full potential of PoD technology – focusing on how advanced one-to-one marketing can improve targeted marketing response rates,” Harlow said.

A sampling of ICS’s print-on-demand clients includes Toyota, Lexus and Scion for end of lease/financial contract communications.


About ICS
As integrated, direct marketing experts, ICS...

  • Finds & converts clients' best sales leads
  • Integrates online & offline marketing
  • Enhances Customer Communication Relevancy
  • Reduces marketing costs & management time
  • Measures & Optimizes marketing efforts &
  • Proves increased sales

ICS offers eight primary service and proudct areas: