ICS’s Unique Approach to Print-on-DemandAdded: 9/14/2011 2:41:50 PM
|Contact:||Kevin Harlow, SVP Marketing & Sales|
|ICS Marketing Support Services|
|Phone: 517.394.1890, ext. 116|
FOR IMMEDIATE RELEASE
ICS’s Unique Approach to Print-on-Demand
Controls Software Setup & Consumer Messaging, Buys Output at Best Price, Improves Response Rates
Lansing, MI – September 15, 2011 – ICS’s unique approach to Print-on-Demand (PoD) helps marketers save costs and improve results from one-to-one customized printed communications.
“We’ve identified a gap in how this technology is applied in the marketing field which led us to invest in the latest PoD software,” Kevin Harlow, SVP Marketing & Sales at ICS, said.
According to Harlow, most IGEN owners use PoD tools more for short-run printing and not for reaching the technology’s full capabilities in terms of marketing strategy.
“Few companies have the technical strength to truly leverage the one-to-one capabilities. This requires a deep understanding of both the technology and the marketing application. Unfortunately, most IGEN owners are printers and have limited technical aptitude and depth in metric-driven marketing.
“Because we have combined our technical expertise with a significant investment in the latest software, we can completely manage the setup with clients. Then, use our network of preferred PoD suppliers to take our ‘print-ready’ output file into production at the most cost effective price. So, our approach lets us leverage the full potential of PoD technology – focusing on how advanced one-to-one marketing can improve targeted marketing response rates,” Harlow said.
A sampling of ICS’s print-on-demand clients includes Toyota, Lexus and Scion for end of lease/financial contract communications.
As integrated, direct marketing experts, ICS...
- Finds & converts clients' best sales leads
- Integrates online & offline marketing
- Enhances Customer Communication Relevancy
- Reduces marketing costs & management time
- Measures & Optimizes marketing efforts &
- Proves increased sales
ICS offers eight primary service and proudct areas: