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Opt-in/out Management

Opt-in/out Management It's critical to keep your program's opt-ins/outs up-to-date. Not only is it legally necessary, but successful opt-in/out management is important to your relationship with your customer.

ICS's Opt-in/out Management Portal is a secure Web-based program that automates the data gathering process specifically for your marketing program.


Direct Marketing Association, DMA  Direct Marketing Association of Detroit, DMAD   Mailing and Fulfillment Services Administration, MFSA