Email Marketing
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Email Marketing has become a critical part of the marketing arsenal for
marketers. Why? According to recent studies from the DMA, 2008
projected Email
Marketing returns were $49.28 for every dollar invested.
Results tell it all.
ICS is one of the few organizations that provide comprehensive customer and
acquisition Email Marketing strategy. Marketing professionals capitalize on
ICS's technology resources and advanced Email Marketing experience (over 1,000
campaigns implemented each year).
Here is a brief overview on customer and acquisition email applications. To
learn about Email Marketing solutions for your specific needs, just contact us.
Customer Email Communications:
- Customer Email Communications Planning
- Email Hygiene Services
- Email Testing, Transmission and Reporting Services
- Customer Email Growth Strategies:
- Email Appending
- Organic Email Growth Tools
- Customer Email Preference Centers
Acquisition Email:
- Acquisition Email List Strategy
- Email analytics / modeling
- Campaign testing strategies
- Multi-channel marketing strategy
Our dedicated eTeam provides the expertise you need to navigate complex Can Spam regulations
and optimize campaign performance:
- Strategically, we develop an integrated Email Marketing plan that combines both
customer and acquisition email campaigns.
- We leverage the power of your current customer email assets, creating plans to
fully maximize performance and organically grow your customer and handraiser
email database over time.
- Our acquisition testing strategies ensure that your marketing dollars are well spent.
Targeted Acquisition email lists are implemented in our two-phased approach. Multiple
sources are tested at minimum levels, then best performers are rolled out.
- As a Return Path partner, our advanced testing tools ensure that your email
makes it to your customer's Inbox. Email design and content can be tested in
advance of deployment to assure construction or key word usage.
Check out our case study library to review our client-specific experience in this area.
If you would like help with your Email Marketing strategy, give us a call or
click here and we can connect with you. |
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