Cleaning-up and Enhancing Your Data

We make sure your customer data is as up-to-date and clean as possible, so you can:

  • Improve your targeting of prospects and customers through analytics
  • Grow sales and strengthen your customer relationships with relevant, timely offers
  • Save time, money and your brand image by avoiding duplicate, irrelevent or undeliverable communications
  • Expand your email list coverage with email appends

As one of the Midwest's largest data hygiene providers, ICS identifies and cleans-up B2B and B2C data issues before they occur. Here are some of the data cleansing services we provide:

  • Merge/Purge services
  • National Change of Address processing (NCOA)
  • Delivery Point Verification (DPV) - Improves your mail deliverability an average of 2%
  • Mail Suppression - Compare your file against 3 million-plus consumers listed on the Direct Marketing Association's (DMA) Mail Preference Service (MPS)
  • Phone Suppression - Purge your calling list against the National "Do Not Call" list to remove consumers who do not want to receive calls at home.
  • Consumer Data Appending
  • Business Data Appending

Data Enhancement

You can gain an even clearer snapshot of your customers by layering "enhancements" onto your data. By enhancing your view of your customers with greater detail, your communications and offerings can be more meaningful to your customers and more profitable to your business.

Here are some areas where ICS can help you learn more about your customers:

  • Demographic Lifestyles
  • Gender and Geo Coding
  • Financial
  • Telephone
  • Email
  • Radius
  • Firmographics (for business-to-business marketing)

Contact us if you need help getting your data cleansed or enhanced to improve your marketing results.